Selected Projects
From business launches to product development, these projects show how I turn ideas and moving parts into organized, actionable work.
Client-project images are illustrative to protect client confidentiality. Memphis Moisture photography shows my own product.
Memphis Moisture
Founder-Owned Venture | Product Development & Launch
Memphis Moisture grew out of A Beauty Fetish, the beauty-services brand I founded while working in cosmetology. Before developing the products, I researched competing brands and investigated the proposed business name to help shape the brand’s direction.
I then managed the work from product research and formulation through sourcing, packaging, pricing, marketing, and fulfillment.
Project deliverables included:
- Market research and comparisons of competing brands.
- Preliminary brand-name availability research.
- Product formulations and testing.
- Ingredient and packaging supplier research.
- Vendor comparisons and product costing.
- Product labels and packaging designs.
- Product pricing and marketing materials.
- Vending-event participation and direct-sales setup.
- Order fulfillment and shipping processes.
- Expanded product offerings based on customer demand.
- Hands-on workshops for making body butter, bath bombs, and scrubs.
As a solo, self-funded founder, I coordinated the research, development, purchasing, sales, and fulfillment behind the venture. I also piloted workshops as an additional offering before the pandemic interrupted in-person activities.
Outcome: I developed a multi-product line, shipped orders to customers across 12 states, and established a repeatable process for moving products from formulation to fulfillment.
Transportation Business Launch
Branding, digital setup, and launch coordination| Private Client Engagement
A startup non-emergency medical transportation company needed a complete brand identity and online presence before launching. I worked directly with the owner to clarify the business’s services and target audience, document requirements, and organize the deliverables into a practical launch plan.
Project deliverables included:
- Logo and brand identity.
- Letterhead, flyers and business cards.
- Website built with search-engine optimization.
- Facebook business page setup and optimization.
- Initial Facebook advertising campaign.
- Website analytics tracking.
- Google Business Profile setup.
- Final brand files, account access, and handoff documentation.
I sequenced the branding, website, and marketing work, managed client feedback and revisions, and maintained organized file versions throughout the engagement.
Outcome: The owner launched with a coordinated brand, a live website, active business profiles, and initial paid advertising—plus the documentation and access needed to maintain the presence independently. My engagement concluded with the launch and handoff; ongoing marketing management was outside the scope.
Childcare Startup Launch
Business setup and launch preparation| Private Client Engagement
A childcare startup founder needed support organizing business setup, digital infrastructure, and branding before launch. I coordinated the administrative steps, managed dependencies across outside agencies and providers, and developed the materials needed to establish the business’s presence.
Project deliverables included:
- LLC formation documents and filing.
- Federal Employer Identification Number (FEIN).
- D-U-N-S number.
- State tax registration and tax-exemption documentation.
- Virtual business-address setup.
- Domain registration.
- Business email and phone setup.
- Logo and brand identity.
- Business website.
- Promotional flyer.
- Final documents, account access, and client handoff.
I organized the work across business registrations, communication tools, and creative deliverables while keeping responsibilities clearly defined. Childcare licensing and inspections remained the founder’s responsibility.
Outcome: The founder received completed business-setup documents, dedicated communication tools, and a coordinated brand and online presence, with records and account access handed over for ongoing use.
Freight Dispatch Launch
Transportation Business | Private Client Engagement
An established trucking company was expanding into freight-dispatch operations and needed a separate business setup and federal operating authority before it could move forward. I coordinated the business-formation and launch work, organized the required steps, and kept the client informed as external agencies processed each requirement.
Project deliverables included:
- Business-structure guidance and formation support.
- Virtual business-address and business-email setup.
- USDOT and MC-number application submission.
- BOC-3 process-agent coordination.
- A roadmap for permits, licensing, insurance, and bonding requirements.
- A company logo.
- Written status confirmation and documentation for the client’s records.
The work involved coordination across the client, FMCSA, a process agent, insurance/surety providers, and a virtual-mailbox provider. Because federal authority had a multi-week processing window, I set expectations early, tracked dependencies, and obtained documented status confirmation from FMCSA while the applications were pending.
Outcome: The client received USDOT and MC numbers, a dedicated business and digital setup, and a documented roadmap for the remaining compliance steps needed before beginning dispatch operations. Insurance procurement and bonding remained the client’s responsibility.